10 Key Website Tips to Increase Engagement and Conversion
If you’re looking for a way to improve the conversion rate on your website, there are a few website tips you can use to increase conversion. Below are 10 tips for a website that will help.
Are you interested in increasing your marketing return on investment by up to 30 percent? If so, conversion rate optimization is something you need to do.
1. Collect Emails
Collecting email addresses is a great way to get your foot in the door with potential customers. It provides you with excellent insight into their needs, likes, and dislikes.
Your email list gives you a way to reach back out to people who visit your website and don’t buy on on their first visit. Sometimes people need follow-ups from companies before they buy. Your email list allows you to do this by letting you send informational content and deals to your list.
2. Add a Live Chat Feature
A live chat feature allows you to initiate a conversation with potential customers as they visit your site and have questions. It removes the hassle of people trying to find their way to your FAQ pages and lets them get answers straight away.
Many software programs will put a chatbox on your site and give you an interface to chat with your customers. Investigate these programs to find one that works for your website.
3. Make Your Call-to-Action Stand Out
You need to have a call-to-action on every single one of your pages. People don’t always know what they want or need, so you should make sure they know what to do next.
Your call-to-action should direct your visitors to take action. These actions can be anything from signing up for an email list, filling out a contact form, or buying a product. Make sure to make your call-to-action stand out, so people know where to find their next step.
4. Optimize Your Website Speed
When people visit your website, you want them to be greeted with fast loading times. If your website is slow, chances are high they’ll click the back button and look for another website.
One of the biggest causes of slow websites is poor image optimization. Make sure you reduce the file size of your images and compress them as much as possible. Use your graphics software to save them in a web-friendly format and use compression software to form lossless compression on that output.
5. Create a Mobile-Friendly Website
More people are using mobile devices to view websites than ever before. If you want these people to stay on your site, you’ll need to provide them a great experience.
A website design for desktop computers won’t look good on mobile devices. You’ll need to invest in a responsive design to give mobile users a better experience. Doing this will make your website automatically adapt to your visitor’s screen size, so they get a well-designed layout.
6. Remove Clutter
Your website visitors came to your website for a reason. Unfortunately, it’s hard for them to find what they’re looking for if you bombard them with clutter that distracts them.
If you want people to find what they’re looking for quickly, you need to make it easy for them to navigate your website. Minimizing clutter will keep people from getting distracted and make your web experience pleasant and straightforward.
7. Run A/B Tests
A/B testing is a great way to improve your conversion rates. This type of testing lets you test two different versions of your landing pages. One will be the original page, and the other will have a few changes to test which is more effective.
Once you determine which version works better, you’ll be able to make adjustments to your original page and then do another split test. Over time, you can slowly develop better-optimized landing pages that convert more people into customers.
If you’re looking for a way to get more data with your A/B test, look into heatmaps for testing. You’ll get a visual overview of what people do when they’re on your pages.
8. Use Social Proof
People are naturally worried about whether or not they’re making the right decision when buying from a website. You can alleviate this co when you show them what other customers have to say about you.
Make previous customer reviews and testimonials prominent on your website copy. These reviews should show how happy your clients are with your product or service. Ask your past customers to talk about the biggest plusses about buying from your company.
9. Monitor Your Competitors’ Strategies
Your competitors’ strategies directly affect your success. You can use them to figure out what works and what doesn’t. Keep an eye on their social media, website changes, and paid ad campaigns.
You don’t have to copy what they do to find success. Take what they do as inspiration and develop a unique twist on things to make your website stand out.
10. Prove Industry Experience
Your customers want to know your company is trustworthy. The problem is that many companies out there that promise the world and fail to deliver.
Do everything you can to demonstrate your industry experience on your website. One of the best ways to do this is by starting a blog. You can use a blog to talk about your industry’s problems and discuss how your company can help.
There Are More Website Tips Out There That Will Help
Even if your website sees increased conversion rates from your improvements, that doesn’t mean your job is done. There are more website tips out there that will boost engagement and conversions for your website, so keep optimizing to get the most from your site.
Look for more advice? Head back to our homepage to find some more of our latest articles.