Did you know that Instagram has 1 billion monthly users and 500 daily users across the world? It’s in the top 5 social media platforms and using Instagram to market your business is a no-brainer.
If you aren’t using Instagram for your business, you are missing out. Read on to learn more about these facts about Instagram.
1. Women Are More Active Users
While both men and women use Instagram, women are more often to use Instagram than men. If you are marketing a product primarily to women, Instagram is necessary.
2. The Name Was Originally Different
Instagram was originally named “Codename” but the name was changed before it launched in 2010. The name Instagram is a mashup of “instant camera” and “telegram.”
3. Pizza Is the Most Instagrammed Food
Not surprisingly, pizza is the most Instagrammed food on the platform, followed by sushi and steak. If you’re looking to find a delicious pie in your area, check out #pizza. There are over 55 million posts with that hashtag.
4. Instagram Is Growing
Unlike other social media platforms, like YouTube and Facebook, Instagram is growing. YouTube and Facebook are stagnant when it comes to the number of users, but the number of Instagram users is steadily increasing.
5. Users Prefer Photos
Instagram gives you the option to include short videos in your stories and their newly introduced reels feature. However, most users prefer pictures over videos and only about 1/3 of users are actually watching stories.
6. Advertisers are Aplenty
There are over 1 million different advertisers on Instagram. The most followed accounts are National Geographic, Nike, Victoria’s Secret, 9GAG, and Nike Football.
You can use Instagram stickers to find out what your followers want and what type of content you should post.
7. Use Your Hashtags Wisely
Hashtags are important but don’t overdo them. We’ve all seen posts that have more hashtags than content and it’s easy to get lost in all the hashtags. Use a mix of high and low competition hashtags to get the best engagement.
8. Beware of Instagram Bots
There might be nearly 10 million fake Instagram accounts, called bots, on the platform. If you get nonsense comments or those from users who have no followers or no photos, there’s a good chance it’s a bot.
9. One Thousand Images a Second
You can check the Internet Live Stats page to get real-time information on Instagram and other social media platforms. Over 1000 images a second were uploaded while this piece was being written. These photos are your competition, so put your best photos forward on your grid.
10. Know Your Demographic
Instagram is most popular with 18-24-year-olds and least popular with those over the age of 65. If you’re trying to target the elderly, Instagram isn’t the way to do it. However, if you want to target those in a younger demographic, make sure you create an Instagram account.
Did You Know These Facts About Instagram?
Now that you know these facts about Instagram, it should be clear to you how important it is if you are marketing a product or are an influencer. Get yourself or your business an Instagram account and start filling your grid.
If you found these facts interesting, be sure to check out some of our other lifestyle, social media, and business content.