How to Build Trust with Your Audience through Your Website A Guide
If people don’t trust you, they won’t buy from you. It’s that simple.
That’s why 49% of consumers started purchasing or purchased more from a company because of trust.
And how do you build trust? It’s not by simply telling consumers how great your product is. It’s by providing information that helps them make informed decisions.
It’s by being transparent and honest. It’s by addressing customer concerns and answering their questions.
It’s by building a website that is credible and trustworthy. So how can you create a website that inspires trust? Here are some tips on how to build trust:
Avoid Stock Photos
Stock photos seem to be everywhere these days. Whether you’re on a company website, scrolling through Instagram, or even watching TV, they’re hard to avoid.
What does that mean for you? It means that customers know how to identify them when they see them. So, how can your site inspire trust if it’s full of images that have been used time and time again across the internet?
Luckily, there is another option: personal photos! Using real images from your business puts a face behind your brand. It shows customers how genuine you are and how transparent your company is.
And, when a customer can see the people behind the brand, who are doing real work to deliver great products or services for them, they begin to trust you.
So how do you get started?
Take photos of your team members at work. Capture candid moments with clients or customers. Show off your products in use.
The more personal and real your photos are, the more trust they will inspire.
Keep It Clean
Do you know what’s not inspiring trust? A website is full of clutter, broken links, and old content.
Luckily, a clean website is easy to create. Start by removing any unnecessary items from your homepage.
If you’ve got too many images or buttons competing for attention, it can confuse visitors. And if they’re confused, they’ll leave your site quickly without making a purchase or contacting you for more information.
The same goes for outdated content and broken links—remove them as soon as you find them. The last thing you want is to send customers off-site with an error message when trying to read about your services.
Instead of distracting customers with the wrong information or sending them off-site unknowingly, show them that you’re a reliable and trustworthy source of information. Keep your website clean, updated, and easy to navigate.
Write a Compelling “About Us” Page
Your company’s “About” page is one of the most important pages on your website. It’s where customers go to learn more about you and what makes you different from all the other options out there.
So how can you make it trustworthy? Make sure that it stays focused on your audience. Sure, you want to share information about your team, but not at the expense of potential customers reading about what sets your business apart from them.
In addition, be sure to write in a clear and concise tone. No one wants to read a novel when they’re trying to learn about your company. Stick to the highlights and make it easy for customers to understand what you do and how you can help them.
Check out other tips to improve your website design.
How to Build Trust With Your Audience Through Your Website
By following these website development tips, you can create a website that inspires trust. And when customers trust you, they’ll be more likely to use your services and share their experience with others.
Don’t forget to check out our other articles for more tips and advice on how to build trust by creating the best website.