5 Tips for Using Instagram to Brand Your Business

Are you a business owner looking to have more of a presence on social media? Great! You’re aware that harnessing the power of social media could mean huge things for your business, and that by not embracing it you could be missing out.

We’re not guaranteeing that you’ll go viral overnight, but by being savvy with Instagram, you could increase exposure, engagement, and through that, hopefully, conversions.

If you want to know more about how to use Instagram marketing, keep reading!

  1. Make Your Profile Effective

Picture this; you make a funny post that goes viral. You don’t know exactly why, but all of a sudden your profile is getting more views than ever before.

Thing is, they tap on your profile and find out very little about who you are, what your business is, or how to get in touch. Spending some time on your profile makes sure that you give yourself the best chance of engagement from visitors.

 2. Use Links In Your Biography

An Instagram profile is a great landing page to engage people, but there’s only so much you can tell them in the 150 characters you are allowed in your biography.

That’s where adding a link in your bio can help. Using a link hosting tool like Linkin. bio means you can have links to your website, store, and lots more, all at the tap of a button.

If you’d rather not use that, even just a link to your website can make all the difference.

 3. Make the Most of Reels

Reels are a relatively new feature and are Instagram’s attempt at providing a space for short videos, a lot like TikTok.

Because Instagram is really pushing this feature, it’s a great time to get involved and post reels regularly. Posting regular reels is great for the Instagram algorithm and so your content will be favored above other, less regular posters.

Reels are a fantastic way to build engagement.

 4. Post to Your Stories Regularly

Before reels, came Instagram stories. Reels may be at the forefront but stories are still an important tool. Posting regular stories means your audience is more likely to see your content.

To maximize the impact of your stories, consider unifying the style so that people know it’s you. Using an Instagram story template is a great way to do this.

 5. Use the Highlights Feature

If you think people are missing out on your stories, don’t worry! Instagram has a handy feature that allows you to save stories in collections called “highlights”. These are displayed above your feed posts on your profile, and you can separate them into sections such as;

  • FAQs
  • What We Do
  • Customer Testimonials

You get the idea – you can also edit the cover picture on each group of highlights so harness this and make it look great!

Increase Instagram Engagement

Using these Instagram tips, you can increase your engagement. The end goal is conversion and sales, but engaging with people builds trust and a relationship between you and your audience.

Remember, valuing people is the key to success, and Instagram is an amazing way to do that.

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